Company News

Ethnic HBC Market Remains Robust

Packaged Facts shows segment is strong, even in hard times.

Author Image

By: TOM BRANNA

Editor

There is good reason to be optimistic about the market for health and beauty care products targeted to minorities, according to “Ethnic Hair, Skin, and Cosmetic Products in the US”, a new report from Packaged Facts. Marketers should be ramping up in new products and marketing campaigns now rather than later, says Packaged Facts publisher David Sprinkle. During 2010, the market posted growth of nearly 13%, and the market continued to advance at a healthy pace in 2011 to approach $3 billion...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters